About

I've been building for the web since 2007.

I'm Chetan — a full-stack developer from Shimla, in the Indian Himalayas, working remotely with teams around the world.

Chetan Pal

I started in 2007 at a Chandigarh development agency, building custom WordPress themes and PHP applications for clients across industries. Eight years of Laravel, WordPress and Vue.js agency work followed at Azure Web Designs — full project lifecycle, from scoping through delivery.

In 2021 I joined Awesome Motive, one of the world’s leading WordPress software companies, where I spent five years as a core developer on SeedProd, RafflePress and MyPayKit — products serving over a million active installs.

I write code with long-term maintainability in mind, not just to ship features. I’m passionate about clean architecture, and I enjoy solving the kind of complex technical problems that quietly improve someone’s day.

How I work

Principles I don't compromise on.

Security first

Every input is hostile until proven otherwise.

Sanitization, capability checks, nonce verification — habits formed by shipping plugins to a million sites.

Maintainability

Code is read far more than it's written.

Clean architecture, sensible naming, and tests where they earn their keep.

Collaboration

Wireframe to working product, together.

I work closely with design and product teams — translating requirements into clean code.

Craft at scale

Performance is a feature.

Query optimisation, edge computing on Cloudflare Workers, optimistic UI — speed is part of the user experience.

Stack

Tools I reach for.

Frontend

Vue.js (Vue 2 & 3) · Pinia · Vuex · Nuxt.js · JavaScript (ES2022+) · TypeScript · Tailwind CSS

Backend

Laravel · WordPress plugin & theme dev · Node.js · REST API design · Cloudflare Workers

Database

MySQL · data modelling · query optimisation · WordPress database layer

Cloud & Edge

Cloudflare Workers · edge computing · AWS (Lambda basics) · API Gateway

Integrations

Mailchimp · ActiveCampaign · ConvertKit · AWeber · payment APIs (Stripe, Square, Razorpay)

AI Tooling

Claude AI (API & Claude Code) · OpenAI · LLM-powered agent development

Tools

Git · Composer · npm · WP-CLI · Agile/Scrum · TDD · Jest

Staying current

AI-assisted development, hands on.

For the past year I’ve worked with Claude AI and LLM tooling in real production workflows — Claude Code for accelerated feature development and refactoring, Claude APIs integrated into developer automation, and agentic patterns for tools that interact with APIs and process data.

Education

Background.

B.Tech

Bachelor of Technology — Information Technology

Punjab Technical University (PTU)
Diploma

Diploma — Computer Science & IT

Govt. Polytechnic College

Ready to work with someone who's been doing this for 18 years?

Whether it's a full-time remote role, a freelance build, or a WordPress product collaboration — let's talk.